Snap Judgment

As kids we all probably played the game Screw, Marry, Kill. Snap Judgment was a riff on that, but created by Large Animal Games for a social network audience. One key challenge was that it needed to be built in HTML 5 and launched in just under three weeks. The mechanics were simple, so the main thing that was going to make this stand out was the style. I created a number of concepts that tapped into a gritty, punchy, fun vibe and matched the provocative nature of the game. Capturing a product's personality and translating it into a unique visual language is a critical skill, and one I think about with every project. It ensures consistency, depth, and energy to every part of the experience