Onward

Onward is an app designed to help users overcome tech addiction and build healthier digital habits. I was brought on as the Art Director to define the product’s visual identity from the ground up—everything from branding and app design to in-app animation, website design, and marketing assets. Beyond the visuals, I worked closely with engineers and product managers to guide the overall experience, ensuring that our design decisions supported real user needs. I incorporated user feedback throughout the process, identifying pain points and making UX refinements that helped improve usability, clarity, and engagement. My goal was to craft a product that felt empowering, and my background in  user-focused design helped the product be both beautiful and functional.